National Campaign to Promote Awareness of Bowel Cancer Symptoms
The Department of Health has confirmed that it will run a national campaign to promote awareness of bowel cancer symptoms for eight weeks in the early part of next year. This will include TV adverts and information sent to GPs. Two pilots earlier this year showed an increase of 50% in patients presenting to their GP during this period and an increase of between 34-50% for colonoscopy referrals. Mindful of this additional pressure Sir Bruce Keogh has written to all NHS chief executives to ask that they prepare for additional demand, not just for the campaign, but also beyond. The letter predicts a 5-10% annual increase in activity over the next several years.